Boeing Go-To-Market Plan

Using data integration and marketing strategies, the goal was to work cross-functionally with sales and engineers to promote Boeing’s latest product line.

1. BDSI Part Number Built

• Ensure that parts are in the system promptly by conducting an 80/20 analysis in Excel
• Cross-functional duties: communicate with Quality and Assurance in Miami and Arizona
• Deliver data to Quality and Assurance from SAP and Excel
• Check up and follow up until the parts are in the system

2. Data Analytics / Data Mining

• Configure top customers by accessing the Oracle Business Intelligence Tool
• Filter by specific categories to narrow down information
• Access channels such as MRO (Maintenance, Repair, and Overhaul) and OEM (Original Equipment Manufacturers)
• As a BDSI intern, I had access to the BDSI systems where my team in Dallas did not, i.e., OEM Market Segment and Bin Orders for all customers (see below)

Financial Data Sorting via Excel

3. Marketing and Sales Strategy

Sales Training Deck

Website Content Design and Display

Sales Training Catalog